Today only, 7/17, to compete with the Amazon Prime Day deals, Target is offering up to 50% off Sony headphones! You can get the Sony Wireless Noise Canceling Headphones for $99.99, a 50% savings off the retail price of $200. Also get the Sony True Wireless Noise Canceling Earbuds for $149.99 (Orig $180) and the Sony Wireless Noise Canceling Headphones for $99.99 (Orig $150) shipped.

Don’t forget, you can use your REDcard to pay and save an extra 5% off, making the Sony Noise Canceling Headphones just $94.99 shipped. you don’t have a REDcard, click here to sign up for a free one. It links to your checking account and works just like a debit card!

During the Target One-Day sale, you can also save on other departments including Home, Beauty, Books, Graco, Kids and toys. Click here to see all sale items at Target.com