Do you remember what this thing is (see pic)?


Yes, that’s right, it’s a RiteAid +UP Reward. Ever since RiteAid stopped this reward program in March 2015, I stopped shopping there. They now have a new program called Plenti. Pretty slick right? I guess so!

I decided to keep this +UP Reward, perhaps it will end up in my scrapbook of my many coupon ventures. I actually live 4 blocks away from a RiteAid store, so I use to shop there weekly, sometimes maybe even twice a week if they had really great sales. The problem is, now I have a basement full of household and personal care products and nowhere to stash them, so I had to stop. If you’ve seen my stockpile (I actually have a pretty modest stockpile) you will understand what I am saying. Even if you can get something for free, it doesn’t mean that you should. I have to remind myself this, otherwise I will end up on an episode of Hoarders!

The other reason why I stopped shopping at RiteAid, could be because I found a new favorite store, Target and Meijer. They have had some really awesome sales the past few months including sales and stockup price on groceries and baby products –my two number one needs right now being that I am a mother of two little ones.

So although RiteAid is a great place to shop and find free or low price items, the items they are selling are just not for me. With that said, this week, I will attempt to enter RiteAid once again. Checkout the sales and coupon matchups for RiteAid here. I sort of lost interest, given that their reward program changed, I feel like now I have to learn the system all over again. I’ll try to explain how Plenti works, but to be honest, I feel like I’m a newbie once again too!

Please feel free to chime in, in the comments if you have anything to add to this list that I might have missed. I have a list of questions and answers here, which I thought might be helpful for you, since I had these same questions myself. If you want to see the full list of questions & answers directly from “Plenti” click here.

about-plenti-points-riteaid-rewardsWhat is the Plenti Program?

Plenti is a reward program where members can earn and use Points for savings at participating companies. It’s actually not an exclusive RiteAid program, RiteAid is actually a partner of this program, which was started by American Express. Click here to read the press release on CNN Money or here on Dispatch.

How does the Plenti program work?

Use your Plenti rewards card (the actual key tag or your phone number or the unique barcode from the mobile app that is linked to your Plenti card) at qualifying Partners and earn points. You can activate the offers at or on the mobile app to earn more points.

Who are the Plenti Partners?

You can see a list of parners at Just to name a few (and there are only a handful right now), you can earn points and use points at: RiteAid, AT&T, Exxon Mobile, Macy’s, Nationwide, American Express, Direct Energy, and car rental companies including: Enterprise, National and Alamo.

You can also earn points shopping online at the Marketplace, online at

Can you “roll” Plenti Points?

YES! You can! You do have to wait until the next morning to redeem them. Unlike +UP Rewards, the Plenti points don’t expire for TWO years! YES, that is TWO YEARS! It used to be two weeks. So I’m starting to like Plenti very much now! Please note, you can only redeem $2 or more in points. Points also covers tax (for now at least)!

Will I need to sign up for a new card if I had the Wellness Rewards cart?

Yes, everyone regardless if they have a Wellness card or not will have to sign up for this new program. Many existing Welness customers have received a new Plenti card via snail mail, including me, however you will still have to activate it.

About Plenti

Plenti is a rewards program operated by the American Express Travel Related Services Company, Inc. (referred to as “Plenti” or “we” or “us”). Plenti allows fully enrolled members (“Members”) to earn rewards points (“Points”) by making qualifying purchases at certain retail and service companies (“Sponsors,” whom we may also refer to as “partners”) and through other promotions and offers. Members may use the Points they earn to receive discounts at the participating locations of specified Sponsors. Visit for more information on where you can earn and use Points.

There is no cost to participate in Plenti. However, you must fully enroll in order to earn and use Points. You are not a Member until you have fully enrolled. Merely having a rewards card does not mean you are a Member. See “How Do I Become a Member?” below to learn how to fully enroll.

You may use any form of payment (e.g., cash, credit, debit) generally accepted by a given Sponsor to make qualifying purchases that earn Points. You do not need a credit card to join Plenti. Plenti is not itself a credit card. Enrolling in Plenti will not result in an inquiry to the credit bureaus. Points expire after two years.


To be eligible for Plenti, you must be at least 13 years of age and have a residence in the United States or its territories. If you are between 13 and 18 years old, you agree you have obtained permission from your parent or legal guardian to join Plenti. Additionally, if you live in Canada you are eligible to join Plenti; however, Plenti is only available for use in the United States and its territories. Plenti may change these eligibility requirements at any time and reserves the right to refuse membership to any applicant for any reason, in its sole discretion. Corporations and other business organizations are not eligible to become Members.

Final Thoughts

I’m really impressed with the new program. You can still earn Silver or Gold status when you spend a certain amount to reach those statuses, and you can roll Plenti points to lower your out of pocket. The Plenti points won’t expire for at least 2 years, so you never have to worry about running to RiteAid every two weeks, begging the cashier to take your expired +UP (story of my life)! Finally, you can also use your Plenti points at other partners like Macy’s. Likewise, you can earn points at partners like Macy’s and use those points at RiteAid. This is a really awesome program. Now I think I might just throw that +UP Reward away and start shopping at RiteAid more often!

Ready to sign up for Plenti? Click here to get started. Then, head over here to see the latest weekly coupon and sales matchups to save your family more money while you shop at RiteAid.


2 Replies to “What is Plenti – RiteAid’s new rewards program explained”

  1. So I am shopping at Macys. When I check out do I show the plenti card, the macys card and then pay with my visa or other credit card?

    1. Jay, once you sign up for Plenti, you’ll show both, then after you pay with your Macy’s card, it should ask the cashier or automatically “link” your Plenti to your Macy’s card. This way, you will not have to show both. If you pay with a different form of payment, then you will need to show your Plenti card.

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